‘Rex, a sophisticated and elegant high end brand of which use the most precious natural materials. Choosing Rex means choosing elegance, luxury, glamour and sensuality.’

Each individual brand Florim has created have unique personalities and depending on the type of mood/finish you're looking for; you're able to bring your walls and flooring to life. Which is the reason were so passionate about Rex, because of how it’s inspired by nature, the brand is able to take a timeless natural element and design coordinating floor and wall coverings in a gorgeous pure material. 

In 1980 Rex Ceramiche Artistiche became the leader in home flooring as it was one of the first ceramic factories to produce beautifully glazed porcelain tiles. Italy now have many large-scale production companies of porcelain tiles as the material is becoming more popular in the interior industry. Timber, stone, marble and ivory instantly create organic and wholesome vibes, and by bringing the outdoors indoors is a innovative way to bring uniqueness into a personal space. The latest trends are exemplary for all interiors, residential, collective, in hotels, restaurants, stores and wellness centres. We believe Rex is the chosen brand for customers who are excessively daring as well as customers who prefer small hints of luxury with glamour and sensuality.